🎙️Hi, welcome to Polly's Design Deep Dive
I'm a multilingual product designer with expertise in enterprise advertising tools and consumer-facing products, shaped by my work at Xandr and Microsoft AI. Currently exploring new opportunities.
Balancing predictable content with AI personalization in Windows
To build trust and consistency, I designed a predictable area in Windows Widgets Board that guarantees access to key anchors like weather. This ensures users can rely on stable and dependable content delivery while still benefiting from AI-curated personalization news feed.
UX design
B2C
AI
Operating system
UX design • B2C • AI • operating system
Measurement integration for Netflix programmatic guaranteed deals
Designed a third-party measurement integration into the existing line item creation flow, enabling advertisers targeting US audiences to measure ad performance and adjust strategies on Netflix via Invest DSP.
UX Design
Strategy
B2B
AdTech
Web app
3P integration • UX design • strategist • B2B • ad tech • web app
Measurement integration for Netflix programmatic guaranteed deals
3P integration • UX design • strategist • B2B • ad tech • web app
Designed 3P measurement integration into the existing line-item creation flow. This allowed advertisers targeting US audiences could measure ads performance and adjust strategies on Netflix.
Balancing predictable content with AI personalization in Windows
UX design • B2C • AI • operating system
To build trust and consistency, I designed a predictable area in Windows Widgets Board that guarantees access to key anchors like weather. This ensures users can rely on stable and dependable content delivery while still benefiting from AI-curated personalization news feed.
Unifying MSN’s brand across platforms with a fresh look
UXUI • strategy • B2C • web browser • across platforms
Led the transition from Microsoft Start to MSN, aligning 36 canvases under one brand to reinforce publisher relationships, deepen user trust, and build a cohesive AI ecosystem across platforms.
